Branding
FoxDen Capital, LLC, based in Little Rock, Arkansas, is a single-family office specializing in investments across diverse sectors such as healthcare, hospitality, software, real estate, and logistics. With an ever expanding portfolio, it is important to us to maintain a firm handle on our branding and how it is used across platforms and companies. I utilized our current logos and color scheme to build this brand guide out as a reference point for our team.
Mylo Coffee Co began as a stand at the local farmers market, and their commitment to sustainability and hand-crafted offerings carried over into their brick and mortar business model.
The shop is a historic building with exposed brick, large windows, and bubblegum pink doors, and is a staple in the community.
I received only the Mylo logo, and then allowed creative liberty with this quick 1-page brand refresh. This color palette was built out with all 4 seasons in mind- the chartreuse, yellow, and pink to be the first utilized in warm months, while the blue, forest green, and red to follow with the cooler months. The palette meshes well with the current interior and social media profiles, as seen in the content at the bottom of the page. ITC Avant Garde Gothic is the font from Mylo’s logo as is our primary typeface, followed by Egyptian Slate Pro for any additional text.
